Historic venue reaps rewards following new business & marketing strategy

Storthes Hall Park near Huddersfield has successfully reinvented itself as a top corporate and wedding venue after adopting a new business and marketing strategy, backed by a significant investment.

Turnover has increased over the last 12 months as bookings for weddings and corporate events have surged following private equity owners, South Street Asset Management, investing more than £3m in the country house and parkland which had traditionally been known as offering only student accommodation. In 2018/19 corporate and team building bookings have grown by an incredible 80 per cent.

Following on from the investment Storthes Hall has since been nominated for three tourism and business awards this year and created further full and part-time roles on the site. As well as a major revamp of the conferencing facilities and accommodation within Storthes Hall, the decision to bring catering provision in-house has proved to be a winning formula.

Storthes Hall Park Business Development Manager Miriam Pedersen-Smith said: “This is been a transformative year for the venue and, with the launch of our new website that offers new client-focused functions, we anticipate double digit growth again in 2020.

She added: “The award nominations have already helped put Storthes Hall Park on the map as a top business and wedding destination in West Yorkshire and bringing our catering function in-house has allowed us to source and use local producers and suppliers which is helping both the local economy and employment opportunities.”

Storthes Hall Park currently employs a large staff force with plans to recruit further for the accommodation, marketing and hospitality teams later this year. The historic Grade 2 house dates back to the 1700s and over the centuries has been used as a private residence, hospital and student accommodation. It currently offers 83 well-appointed bedrooms including a family/bridal apartment, executive rooms, five contemporary meeting rooms and an outstanding and spacious restaurant and bar facility, all set in 44 acres of parkland.